Dybles
Brand, Web, Print, Marketing
A fresh look for an award-winning Estate Agent.
Overview.
Dybles is an award-winning, leading independent Estate Agent in Winchester, Hampshire. They have operated in Winchester since 2013, thriving off local recommendations and an ever increasing local reputation. They stay true to their company values, offering a proactive service and focusing on high levels of customer care.
Osc. Studio worked with Dybles to develop and launch a new brand identity that was then applied to a range of business assets including; website, branded literature and promotional collateral.
“To say I was just impressed would be an understatement, I was blown away. Their ideas and passion for design were very clear.”
Michael Dyble
Managing Director
Our solution.
When creating a custom logo we wanted to represent the fresh outlook Dybles has to sales and lettings, whilst retaining the character and history of the old brand identity. The updated logo communicates the brand name confidently and distinctly.
A new brand typeface was selected that modern but had accents that reflected the existing logo wordmark. As part of the new brand identity, we replaced the colour palette — from purple to “Dybles Charcoal”. This new monochrome palette reflects the bold spirit of Dybles and positions the brand uniquely against its competitors in a crowded local marketplace.
Having completed the rebrand, we worked in-house with the Dybles teams on a number of new projects including new Digital Marketing Strategy, social media management, plus an update to the new customer journey. The challenge was to bring to life the new brand in its most commonly used form: online and on the go. Their previous website had been very successful, but took its visual cues from their old brand identity. We made the website a key brand experience by introducing new photography, typography and colour.
Dybles Website
Next steps
Osc and Dybles are now the best of friends - we support the overall brand strategy every day, working as their in-house Design and Marketing team (just in a different office space!).
We manage the Dybles digital marketing strategy - looking after their PPC campaigns and social media channels. Plus, launching local awareness campaigns.
Our relationship with Dybles has gone from strength to strength and together, we’re just getting started.