Home Counties Clinics
Brand, Web, Print, Advertising
A new digital home for this group of clinics.
Overview.
Home Counties Clinics is an award-winning collection of dentistry and aesthetic clinics located across the south coast. They have clinics in Winchester, Rickmansworth and Hartley Wintney.
Osc. Studio worked with Home Counties Clinics to develop and launch a new brand identity that was then applied to a range of business assets including; website, branded literature, advertising, signage and promotional collateral.
We created the Home Counties Clinics logo for the umbrella company. We then used this styling to modernise the individual clinic logos to give them the same look and feel as Home Counties Clinics.
Our solution.
Our research found a lot of their competitors were using a clinical blue as their primary branding colour, so rather than follow the crowd we decided to use the blue as a accent colour and darken all the marketing materials to give a much more luxurious feel - after all a bit of luxury is what you are looking for when you book a treatment.
The new website allows users to browse treatments that are available at all clinics across the south coast. We created individual landing pages for each clinic so users looking for the contact details or directions to their local clinic could access them easily.
We’ve applied the new brand to the Home Counties Clinics price lists, shop signage, advertising, staff uniforms, marketing materials and there’s plenty more to come.
